Cv
Joao Pedro Esteves Coelhoso
E-mail: Pedrocoelhoso.rp @ gmail.com
Website: www.pedrocoelhoso.weebly.com
Skype: Pedro.coelhoso
EDUCATION
Defended the thesis dissertation for the Masters in Management and International Business Economics (IBEM) – Specialization: MBA from the Faculty of Economics, University of Vilnius, Lithuania, supervised by Prof.. Maik Huettinger in January 2011, entitled "The impact of relationship marketing on coffee customers loyalty"; agreed with the classification of 10/10
Total Final Rating (9.2/10)
2nd Place-Top Vilnius University graduates of 2011,
“This thesis dissertation focuses on the impact of the use of relationship marketing as the best strategy in the acquisition and retention of coffee drinkers. The study focuses on the largest groups of "coffee stores" of Lithuania, measuring dimensions of relationship marketing (satisfaction, relationship quality, internal marketing and interactive marketing) in customer perception to create a more consistent model of loyalty to the new realities of this sector. Using a quantitative study primarily measured by SPSS, it was possible to create and establish a more effective model to ensure the loyalty of customers in interaction with business and secondly to see what the dimensions of relationship marketing were adjusted, were more effective and longer perceived by customers of different companies”.
Completed in May 2009, the Bachelor of Public Relations at the Instituto Superior da Maia (ISMAI), with a final grade of 18\20
Made internship under the direction of Dr. Nuno Guimaraes and Dr. Leila Sujeta under the Erasmus program. The practice was shared by the company Taurus events and the Camões Institute, although it was carried out for the Portuguese Embassy in Vilnius
It was also a student of the College of Social Sciences, Vilnius during the academic year 2009.
Award of best student of Public Relations, 2008-09, awarded by Maieutics
OTHER ACTIVITIES
Worked in the political campaign CDS 2009.
Worked at Socialiniu Mokslu Kolegija, at Klaipeda Lithuania in 2009: as Coordinator of the department of international relations. Responsible for matters of internal order, communication and dissemination of information, as well as international students and the Erasmus project.
After internship,continued linked with Portuguese Embassy in Vilnius, collaborating and working till the end of 2010 in several projects.
Worked at the catering company Estado Novo, Porto from 2005 to 2007, first as a bartender and then Public Relations.
Worked at Radio105.2 in Mirandela as broadcaster
TEACHING ACTIVITY
Collaborated with the project "Business week" (Bragança, Ipb), invited by Dr. Woodrow Harmon Sears, on the theme "The new era of marketing, management and human resources", in July 2008 and 2009.
Taught course on, "BUSINESS SKILLS COURSE FOR CITIZENS OF THIRD COUNTRIES," lasting 90 hours, the months between October 2010 and January 2011, under a project with European funds allocated to the College of Social Sciences. Course divided between Klaipeda and Vilnius, with approximately 40 participants (Russia, Moldova, United States, India, Nigeria, Ukraine, Belarus and Mexico). Component of business and management.
Taught Supervision of practice Courses of International Joint degree in Business Administration, Department of Management at the College of Social Sciences. Joint course between the Universities of:
- Pitesti (Romania)
- Polytechnic Institute of Bragança (Portugal)
He taught in the category of Assistant, with fixed-term contract between 2009 and 2010, the College of Social Sciences, Vilnius branch, in the Departments of Fundamentals of Management, Fundamentals of Marketing, the first and 2nd year curriculum of the course International Business Administration.
He teaches at the College of Social Sciences, Klaipeda, Disciplines of Innovation and creativity, International Marketing and Marketing, Strategic Management and Management of Companies and Communication and Public Relations of 1, 2, 3 academic year Course of Joint degree in BA, International Business Administration and in the academic year 2010-2011.
COMMUNICATIONS in SCIENTIFIC MEETINGS
He participated in drafting the E-book, "How to find love in Lithuania, guideline for business and love," with Dr. Woodrow H. Sears, distributed by Smashwords.com and mentioned by Cincom Expert Access Business, Cincinnati, USA
Participated in the congress: “education and integration of cultures” at Socialiniu Mokslu Kolegija, a subsidiary of Vilnius filial in October 2009 with the Communication “new type of teaching
Participated in the 1st B-young Baltic conference, representing the Project Apple Island in May 2009 to communication: "The Increase of competences and collaboration-Apple Island Dream"
Scientific paper, Coelhoso, John Peter "The impact of relationship marketing on customer’s loyalty coffee shops, f ekonomika, Vilnius, 2011 (in preparation)
ORGANISATIONAL MEMBERSHIP and ACTIVITIES
He was part of “Group Protocol”, between the years 2006-2008 at Maia Higher Institute (ISMAI), participating in the organization and cooperation in various events and conferences.
He is a member of the ARPP (Public Relations Association of Portugal).
Conferences and scientific meetings
• Congress Ibercom 2008-Sevilla, Spain
• Congress QZP "How Can Marketing Innovate 2008", Porto, EXPONOR, Portugal
• Seminar of "The new professionals of Communication" 2008, Sevilla, Spain,
• Seminar of "Conflict Management" 2009, Vilnius, Lithuania
• Seminar by Peter Qvist-Sørensen in "Economic crisis" in 2009, Vilnius, Lithuania
• Seminar by Dr. Pawel Oleksy "Earned Value Method to one of the method used by project's cost management, Vilnius 2009
• Seminar by Manuel Sanchez Ortiqueira "Image University of Seville and the City", Vilnius 2009
• Seminar by Alina Alekseyko Western and Central Europe's Economic Growth related to the energy security”.
• Seminar by Dr. Justin Paul, "The Global Financial Crisis: Consequences, Opportunities & synergies, Vilnius 2009
• Seminar by Dr. Aldas Kriaciunas "The Impact of Current and Founding Institutions on Economic Strength of Competitive Aspirations," Vilinius 2010
OTHER SKILLS
First Language Portuguese
Driving license A1, A, B
Skills: MS Dos, Microsoft Office (PPT, Word, Excel, Outlook), Windows Movie Maker, Internet (twitter, blogs and websites), IBM and SPSS
English Advanced user C2 C2 C2
French Advanced user C2 C2 C2
Spanish / Castilian C1 C1 C1
Lithuanian A2 A2 A2
E-mail: Pedrocoelhoso.rp @ gmail.com
Website: www.pedrocoelhoso.weebly.com
Skype: Pedro.coelhoso
EDUCATION
Defended the thesis dissertation for the Masters in Management and International Business Economics (IBEM) – Specialization: MBA from the Faculty of Economics, University of Vilnius, Lithuania, supervised by Prof.. Maik Huettinger in January 2011, entitled "The impact of relationship marketing on coffee customers loyalty"; agreed with the classification of 10/10
Total Final Rating (9.2/10)
2nd Place-Top Vilnius University graduates of 2011,
“This thesis dissertation focuses on the impact of the use of relationship marketing as the best strategy in the acquisition and retention of coffee drinkers. The study focuses on the largest groups of "coffee stores" of Lithuania, measuring dimensions of relationship marketing (satisfaction, relationship quality, internal marketing and interactive marketing) in customer perception to create a more consistent model of loyalty to the new realities of this sector. Using a quantitative study primarily measured by SPSS, it was possible to create and establish a more effective model to ensure the loyalty of customers in interaction with business and secondly to see what the dimensions of relationship marketing were adjusted, were more effective and longer perceived by customers of different companies”.
Completed in May 2009, the Bachelor of Public Relations at the Instituto Superior da Maia (ISMAI), with a final grade of 18\20
Made internship under the direction of Dr. Nuno Guimaraes and Dr. Leila Sujeta under the Erasmus program. The practice was shared by the company Taurus events and the Camões Institute, although it was carried out for the Portuguese Embassy in Vilnius
It was also a student of the College of Social Sciences, Vilnius during the academic year 2009.
Award of best student of Public Relations, 2008-09, awarded by Maieutics
OTHER ACTIVITIES
Worked in the political campaign CDS 2009.
Worked at Socialiniu Mokslu Kolegija, at Klaipeda Lithuania in 2009: as Coordinator of the department of international relations. Responsible for matters of internal order, communication and dissemination of information, as well as international students and the Erasmus project.
After internship,continued linked with Portuguese Embassy in Vilnius, collaborating and working till the end of 2010 in several projects.
Worked at the catering company Estado Novo, Porto from 2005 to 2007, first as a bartender and then Public Relations.
Worked at Radio105.2 in Mirandela as broadcaster
TEACHING ACTIVITY
Collaborated with the project "Business week" (Bragança, Ipb), invited by Dr. Woodrow Harmon Sears, on the theme "The new era of marketing, management and human resources", in July 2008 and 2009.
Taught course on, "BUSINESS SKILLS COURSE FOR CITIZENS OF THIRD COUNTRIES," lasting 90 hours, the months between October 2010 and January 2011, under a project with European funds allocated to the College of Social Sciences. Course divided between Klaipeda and Vilnius, with approximately 40 participants (Russia, Moldova, United States, India, Nigeria, Ukraine, Belarus and Mexico). Component of business and management.
Taught Supervision of practice Courses of International Joint degree in Business Administration, Department of Management at the College of Social Sciences. Joint course between the Universities of:
- Pitesti (Romania)
- Polytechnic Institute of Bragança (Portugal)
He taught in the category of Assistant, with fixed-term contract between 2009 and 2010, the College of Social Sciences, Vilnius branch, in the Departments of Fundamentals of Management, Fundamentals of Marketing, the first and 2nd year curriculum of the course International Business Administration.
He teaches at the College of Social Sciences, Klaipeda, Disciplines of Innovation and creativity, International Marketing and Marketing, Strategic Management and Management of Companies and Communication and Public Relations of 1, 2, 3 academic year Course of Joint degree in BA, International Business Administration and in the academic year 2010-2011.
COMMUNICATIONS in SCIENTIFIC MEETINGS
He participated in drafting the E-book, "How to find love in Lithuania, guideline for business and love," with Dr. Woodrow H. Sears, distributed by Smashwords.com and mentioned by Cincom Expert Access Business, Cincinnati, USA
Participated in the congress: “education and integration of cultures” at Socialiniu Mokslu Kolegija, a subsidiary of Vilnius filial in October 2009 with the Communication “new type of teaching
Participated in the 1st B-young Baltic conference, representing the Project Apple Island in May 2009 to communication: "The Increase of competences and collaboration-Apple Island Dream"
Scientific paper, Coelhoso, John Peter "The impact of relationship marketing on customer’s loyalty coffee shops, f ekonomika, Vilnius, 2011 (in preparation)
ORGANISATIONAL MEMBERSHIP and ACTIVITIES
He was part of “Group Protocol”, between the years 2006-2008 at Maia Higher Institute (ISMAI), participating in the organization and cooperation in various events and conferences.
He is a member of the ARPP (Public Relations Association of Portugal).
Conferences and scientific meetings
• Congress Ibercom 2008-Sevilla, Spain
• Congress QZP "How Can Marketing Innovate 2008", Porto, EXPONOR, Portugal
• Seminar of "The new professionals of Communication" 2008, Sevilla, Spain,
• Seminar of "Conflict Management" 2009, Vilnius, Lithuania
• Seminar by Peter Qvist-Sørensen in "Economic crisis" in 2009, Vilnius, Lithuania
• Seminar by Dr. Pawel Oleksy "Earned Value Method to one of the method used by project's cost management, Vilnius 2009
• Seminar by Manuel Sanchez Ortiqueira "Image University of Seville and the City", Vilnius 2009
• Seminar by Alina Alekseyko Western and Central Europe's Economic Growth related to the energy security”.
• Seminar by Dr. Justin Paul, "The Global Financial Crisis: Consequences, Opportunities & synergies, Vilnius 2009
• Seminar by Dr. Aldas Kriaciunas "The Impact of Current and Founding Institutions on Economic Strength of Competitive Aspirations," Vilinius 2010
OTHER SKILLS
First Language Portuguese
Driving license A1, A, B
Skills: MS Dos, Microsoft Office (PPT, Word, Excel, Outlook), Windows Movie Maker, Internet (twitter, blogs and websites), IBM and SPSS
English Advanced user C2 C2 C2
French Advanced user C2 C2 C2
Spanish / Castilian C1 C1 C1
Lithuanian A2 A2 A2
